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The Great Escape: Your Roadmap From Vendor Lock-in to Marketing Sovereignty

While the open source community champions sovereignty across most technology domains, one remains largely colonised by proprietary vendors: the marketing stack. In this session we’ll explore the latest buzzword, the ‘Digital Experience Platform’, and how you can start to build one with open source. We’ll dive into what you can achieve with Mautic and TYPO3, and how to create a roadmap that enables your marketers to escape the clutches of their proprietary vendors in a sustainable way.