Spanning the digital divide throughout the customer lifecycle
As the focus in marketing worlds has shifted toward providing a ‘digital experience’, how do we truly deliver on this promise across different channels? In this session we will unpack what is meant by the ‘digital experience’, and explore some of the challenges that organisations face when spanning the offline/online digital divide throughout the customer lifecycle. We will dig into the components that are needed in your Martech stack to truly offer a consistent, personalised experience to your customers throughout their journey with your organisation, and where marketing automation fits into all of this.
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Marketing
