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Talk 02 November, 2019 · OpenFest Bulgaria 2019 · Sofia, Bulgaria

Open Source Meets Marketing: Enhancing The Digital Experience With Mautic

In a world where a positive digital experience can mean the difference between winning and losing a customer, cross-channel personalisation and a deep understanding of the customer journey is key. Find out more about how the world’s first Open Source Marketing Automation platform Mautic enhances the Digital Experience in this talk from Ruth Cheesley, Mautic Community Manager at Acquia. We will dive into what Marketing Automation is, how you can use Mautic to learn more about your customers, and explore some practical ways in which this has resulted in tangible results for businesses.

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